Digital Marketing & Business
Performance Marketing & Paid Ads
A results-focused paid-advertising program. Master Google and Meta Ads, LinkedIn and X campaigns, conversion-rate optimisation and analytics — then launch and scale a complete performance-marketing campaign.
Skills you'll gain
Performance marketingGoogle AdsMeta AdsLinkedIn & X AdsCROE-commerce marketingGoogle AnalyticsAd copywriting
Curriculum
10 modules · tap any module to expand.
Performance Marketing Foundations
Marketing funnelCustomer journey mappingCampaign planning
Google Ads Mastery
Search & display adsYouTube advertisingKeyword researchConversion tracking
Meta Ads (Facebook & Instagram)
Meta Business SuiteAudience targetingRetargetingOptimisation
LinkedIn Ads for B2B
Campaign ManagerB2B lead generationLead-form campaigns
X (Twitter) Ads
Trend-based advertisingEngagement campaignsBrand awareness
Conversion Rate Optimisation
Landing-page optimisationA/B testingFunnel optimisation
E-Commerce Performance Marketing
Shopping campaignsCustomer acquisitionScaling stores
Analytics & Tracking
Google AnalyticsConversion measurementPerformance reporting
High-Converting Ad Creatives
Ad copywritingWinning ad frameworksTesting & optimisation
Capstone — Launch & Scale
Google & Meta campaignsLinkedIn B2B projectCRO & analytics optimisation
Career paths
- Performance Marketer
- Paid Ads Specialist
- PPC Expert
- Media Buyer
- Growth Marketer
Projects you'll build
- Google Ads campaign
- Meta lead-gen campaign
- E-commerce growth campaign
- CRO optimisation
Not sure if this is the right fit?
Book a free counselling call and we'll map Performance Marketing & Paid Ads to your background and goals.